Digital Marketing workshop for Stem Students

25 April 2024

A one-day Digital Marketing workshop for entrepreneurs was organized at the CIED-IUST Foundation under the direction of Prof. Parvez A. Mir, Director of CIED. The workshop began with an inaugural address by Prof. Parvez A. Mir, who introduced participants to the fundamentals of digital marketing and highlighted its importance in today’s digital era.
The workshop comprised a series of insightful sessions. Dr. Sayar Ahmad Mir delivered a concise yet impactful discussion, exploring various facets of digital marketing and business-focused marketing strategies. He underscored the pivotal role of visual communication in creating effective digital marketing campaigns. His session provided participants with a clear understanding of how visual elements can enhance audience engagement and improve marketing outcomes in the digital landscape.
Dr. Riaz A. Khan followed with an engaging session on the strategic use of social media for digital marketing. He shared valuable insights and practical techniques for utilizing social media platforms to achieve marketing goals. His session highlighted the immense potential of social media in expanding audience reach, building brand identity, and driving business growth in the digital age.
The final session, led by Dr. Mohd Iqbal Khan, focused on lead generation through social media. He equipped participants with actionable strategies to effectively use social platforms for attracting high-quality leads. His session emphasized the importance of targeted engagement and leveraging social media tools to convert online interactions into tangible business opportunities.
The workshop was highly appreciated by the participants, who found the sessions both engaging and informative. The practical strategies and insights shared by the speakers left a lasting impression, empowering attendees with the knowledge to enhance their digital marketing initiatives. The interactive nature of the sessions and the relevance of the topics contributed to the workshop's success, leaving participants inspired and eager to apply their newly acquired skills to their business ventures.